Kusto Home signs strategic cooperation agreement with Cen Land and Kien Hung to distribute The Reflection West Lake project

On the morning of January 30th, the signing ceremony for the strategic distribution agency agreement between Kusto Home, Century Real Estate Joint Stock Company (Cen Land), and Kien Hung Real Estate & Services Joint Stock Company took place in Hanoi, establishing a relationship for the distribution of The Reflection West Lake project in the West Lake area.

Partnering with partners knowledgeable in the luxury segment is a strategic move by Kusto Home to ensure that the core values ​​of the project are conveyed thoroughly and accurately. The combination of international project development capabilities and extensive practical market experience is expected to set new standards for upscale living experiences in the West Lake area.

As the real estate development branch of Kusto Group, Kusto Home has consistently pioneered living experiences in Vietnam for over two decades. That journey has now entered a new chapter, building upon two established milestones in Ho Chi Minh City: Diamond Island – a pioneering luxury apartment complex offering a resort-style living experience in the Southern market; and Urban Green – a project in the former Thu Duc City, which will officially be handed over to residents in early 2025. Both have been honored with numerous domestic and international real estate awards.

Entering 2026, Kusto Home officially launches The Reflection West Lake in the Hanoi market – a project developed as a boutique luxury (unique and luxurious living space) with a limited scale of 154 apartments, and a prime location in a heritage area, offering residents direct views of West Lake, the Red River, and the Nhat Tan Bridge.

Here, Kusto Home understands that absolute privacy and aesthetically pleasing personalized privileges are extremely important to deliver a distinctive experience. These values ​​will be realized through a mixed-use apartment and hotel model operated by Radisson. The presence of a world-leading hotel brand not only guarantees the 5-star amenities at The Reflection West Lake but also affirms the developer’s commitment to sustainable quality of life.

During the strategic distribution agency signing ceremony, information about the brand story and design of the project was shared by representatives from Kusto Home, giving both distribution units a more detailed understanding of the values ​​in the living space that owners of The Reflection West Lake apartments will possess.

Mr. Nguyen Van Phong – Deputy General Director of Kusto Home – affirmed that, with its global experience and understanding of local culture, Kusto Home is ready to create living spaces with depth and lasting value in Vietnam.

“The Reflection West Lake is a testament to our meticulous preparation in delivering a high-standard living space that meets the demanding expectations of Hanoi’s elite community. It will become a new landmark in the Hanoi market, contributing to shaping the standards of upscale living in West Lake in 2026,” Mr. Nguyen Van Phong emphasized.